- Press Releases

writing in english

June 6, 2005

New Flash version of Effective Writing

Pleasanton, Ca. -® announces a new Flash version of their online writing program, Effective Writing, designed for non-native speakers of English at the intermediate level and above. This interactive program helps users write more clearly and concisely in English. It provides clear explanations of grammar rules, examples of common errors, interactive practice activities that provide immediate feedback on answers, and tips for effective email communication. This program is being used by UCSC-Extension in their English online program. An informational flash slide show about the new program is available at: Effective Writing

"We are very pleased that we have this expanded program available in Flash," said one of the authors, Kathy L. Hans. "The options for interactivity in this platform make the program very engaging."

English is often the default language for international communication. However, writing clear, effective email in English can be challenging for non-native writers of the language. This program guides users through a series of steps for effective written communication in English. In addition to colleges like UCSC-Extension, Effective Writing is used at companies like Abbot, IBM, and TeleTech to improve corporate productivity.® provides products and services to improve communication skills for non-native speakers of English at the intermediate and advanced levels. These products are designed for both working professionals and university students. Two of the products, Pronunciation in American English and TOEIC® Business Idioms form Silicon Valley, are co-branded by ETS® (Educational Testing Service), makers of TOEFL®, TOEIC®, TSE® and TAST.